KEYBANK

Sample 1, Health care Practitioners

As a UX Writer and part of Key Design Studio’s commitment to human-centered design and insights, I conducted qualitative user research to provide a deeper understanding of potential customers. In this case, Health Care Practitioners (HCPs).

To accomplish our goals, we designed a qualitative user study with three primary healthcare practitioner groups: doctors, dentists, and nurses. We wanted to better understand the values, mindsets, needs, and behaviors that make up their current money management (MM) approach. We conducted in-depth interviews to understand and identify gaps that a product like JARS could address.

Additional goals for the study were to aid in generating blue sky concepts, and to inform the development of user personas specific to the project.

Here are some snapshots from that research: